TOGETHER(E) 

Im Interview gibt Els Kaptijn, PR Coordinator bei PROTEST, spannende Insights in die Marken-DNA und zeigt, wie zentrale Werte in Produkte und Kommunikation einfließen. Zudem verrät sie, welche Trends uns im Sommer 2025 bei PROTEST erwarten, was bleibt und was geht – und spricht über ein nachhaltiges Projekt, das sie besonders stolz macht.

Which three key terms describe the DNA of your brand, and how do you specifically implement these values in your products and communication?
We have more than three key terms that define the DNA of our brand, but if we were to highlight the essence of who we are, FUN, SUSTAINABILITY and QUALITY stand out as the cornerstones of our identity. Here’s how we implement these values across our products and communications:
 
FUN
Laughter and joy fuel the soul, and we infuse this spirit of playfulness into every aspect of what we do. Whether it’s bold, vibrant product designs or our engaging and uplifting marketing campaigns, we make sure to evoke a sense of delight and connection. For example, we develop sportswear that not only performs but also looks and feels fun to wear, turning every outdoor or athletic activity into a celebration.
 
SUSTAINABILITY
Caring for the planet is a fundamental part of our mission. Our commitment to sustainable practices drives decisions at every level – from sourcing eco-friendly materials for our products to continuously improving our production processes to reduce environmental impact. In our communications, we transparently share our sustainability journey, inviting consumers to join us in making a positive difference for future generations.
 
QUALITY
We believe that high-quality craftsmanship shouldn’t come at a high cost. By combining durability, performance and affordability, we make technical sportswear accessible to as many people as possible. This focus on well-balanced value is communicated through product guarantees, storytelling about the design process, and customer testimonials that highlight how our clothing performs under real-world conditions.
 
Beyond these three terms, our brand DNA also celebrates creativity, people, sports, empowerment, and respect. Together, they shape a vibrant and dynamic identity that comes to life in every product we create and every interaction we share.

 
What’s coming, what’s staying, and what’s going in Summer 2025?
We’re introducing a collection inspired by coastal souvenirs. Within this collection a bigger range of Mix & Match swimwear for women, more prints and colors and new fits for the bottoms. This allows customers more freedom to create their perfect beach look with versatile pieces in a variety of colors and patterns. We’re also adding new colors to our popular ‘never out of stock’ swim shorts range, enhancing the collection with fresh, vibrant hues. For men, we’re introducing a wider fit shirt, giving more comfort and a relaxed style. We’re also adding more dresses for women, expanding our collection with new styles and fits to suit different tastes. 
 
Is there a sustainable innovation or project that you are particularly proud of?
We are particularly proud of our Protest FUN(D), a sustainable initiative designed to help more people ride and experience the joy of sports, regardless of their circumstances. It’s our mission to support everyone—from sun lovers and snow seekers to dreamers and doers, including those facing challenges.
The Protest FUN(D) focuses on two key areas: supporting non-profit organizations and creative initiatives. We provide financial support to organizations that help people whose lives are impacted by disabilities, special needs, or life-changing conditions. Every quarter, we donate 10.000 Euros to a non-profit organization, enabling them to make a real difference in the lives of those in need. In addition, the FUN(D) supports creative dreamers and adventurers with big ideas. Whether it’s building a mini-wave pool in your backyard, creating a rooftop snow-slide, or setting up a shared campervan for outdoor adventures, we help turn these bold ideas into reality. This initiative not only promotes inclusivity and creativity but also aligns with our sustainability values by supporting projects that encourage people to get outdoors and experience the world in new and exciting ways. The Protest FUN(D) is one of the ways we’re making a positive impact and helping people achieve their dreams.